Project Description

The broadcast channel La Effe is not only a TV station. It’s an eclectic, multifaceted, plural and versatile way of thinking.

For their new on-air identity they were looking for something to convey a big change in their positioning, to stand out among the other SKY channels, something clear, brave and cool.
We came out with a strong typographic approach to celebrate their background, enclosed in a never-seen-on-TV design.