Winner / Broadcast > Promo

FX The Americans “Reflections” / FX Design

Category Description

A single spot or series of spots created to promote a show (broadcast or online)

Project Description

The iconic capital cities of the world’s two superpowers are bridged in this teaser, a visual interpretation of the escalating Cold War depicted in the acclaimed drama The Americans.


Client: FX Networks
President of Marketing & Promotions, FX Networks – Stephanie Gibbons
EVP, On-Air Promotions, FX Networks – John Varvi
VP, On-Air Promotions, FX – Garrett Wagner

Agency: FX Design
Creative Director / SVP, Design – Steve Viola
VP, Design – Albert Romero
VP, Production – Dara Barton
Art Director – Mike Parks
CG Supervisor – Kelly Chang
CG Artists – Mike Viscione, Jean Chiu